Placebo Medication Pearland TX
Obstetrics & Gynecology
Houston Neurological Institute
Texas Gulf Coast Medical Group Webster
Endocrinology, Diabetes & Metabolism
McKinney Podiatric Associates PA
Beyond the Sugar Pill
By Stephan Bodian
Every time my friend Emily starts coming down with a cold, she immediately brews up an herbal concoction prescribed for her by a healer in her native New Zealand. Although some medical doctors might argue that no hard-core evidence exists for the therapeutic value of her tea, she usually feels better within a few hours after taking it, and her colds disappear far more quickly than those of anyone else I know.
Another friend, Jason, had reconstructive knee surgery recently and deliberately chose a doctor he trusted not only for his expertise with the scalpel but also for his empathy and communication skills. Jason was out hiking weeks earlier than his prognosis had predicted.
Then there's my friend Linda, who has managed to thrive for five years with metastasized breast cancer. She's undergone conventional treatments like radiation and chemo, but the approach she believes has helped her the most is her daily regiment of meditation, prayer, and inspirational reading.
At first glance, Emily might not seem to have much in common with Jason and Linda. Emily uses alternative remedies exclusively and avoids conventional doctors like the plague, while the other two have embraced mainstream medicine as a significant part of their treatment regime. But a common thread does unite them—they've all benefited from the mysterious phenomenon known as the placebo response.
The Secret of Placebo
Placebos have developed a bad rap over the years as the dummy sugar pills researchers give to the control group in studies to demonstrate the efficacy of the real medication. As a result, the term "placebo" has become synonymous in everyday parlance with harmless but ineffective. The fact is, however, that placebos—although chemically inert—are often just as potent as the drugs to which they're compared. At one point, pharmaceutical companies even tried to suppress the use of placebo-controlled studies because the placebos threatened to upstage the performance of prescription antidepressants.
As it turns out, the placebo response involves far more than just placebo medication—it encompasses a range of mind-body healing effects. The healing modality you choose, the care and concern of your healthcare practitioner, your emotional associations with the medication or intervention you receive, the sounds and sights that greet you in your hospital room or sickbed—any or all of these factors may enhance (or undermine) your healing by eliciting a placebo response.
Howard Brody, MD, coauthor of The Placebo Response: How You can Release the Body's Inner Pharmacy for Better Health (HarperCollins, 2000), has studied the placebo phenomenon for more than 30 years. "Placebo is a change in health caused by the emotional or symbolic effect of the healing context, which includes the actual treatment, the environment, and the actions of others," explains Brody. "Every time a healer administers a treatment or an individual treats herself for an illness, the indivi...
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Cancer Survivorship Conference
Dates: 9/19/2014 – 9/20/2014
SSO 68th Annual Cancer Symposium - Society of Surgical Oncology
Dates: 3/25/2015 – 3/28/2015
The Society of Surgical Oncology (SSO) is the premier organization for surgeons and healthcare providers dedicated to advancing and promoting the science and treatment of cancer. The Society's focus on all disease sites is reflected in its comprehensive Annual Meeting, monthly scientific journal (Annals of Surgical Oncology), special projects and committee structure.The SSO Technical Exhibition provides surgical oncologists, general surgeons and health care professionals with the most current information on products and services related to surgical oncology. The purpose of the exhibits is to complement the program sessions by providing opportunity for display and/or demonstration of products and services that could be useful in measuring and improving the quality of health care. In addition to technical exhibits, educational exhibits provide attendees with learning opportunities designed to supply quality continuing medical education.WHY YOU SHOULD EXHIBIT AT THESSO ANNUAL CANCER SYMPOSIUM• The SSO Annual Cancer Symposium is the premier event in the field of surgical oncology.• More than 1,300 surgical oncologists, general surgeons, and other health care professionals attend.You will have the opportunity to:• Target influential decision makers at major institutions.• Interact face-to-face with physicians involved in cutting edge oncologic patient care.• Build and maintain visibility for your company in a competitive marketplace.• Expand your prospect base and strengthen existing customer relationships.• Introduce new products and services.• Generate new sales leads.There may be many networking opportunities at the SSO 68th Annual Cancer Symposium - Society of Surgical Oncology. Find out more in the event details below.All information in Events In America is deemed to be accurate at the time we add it,and we take steps to verify all details and update our records when new information is provided, but as people, events and circumstances change, we caution users to ind